Amazon's Latest News Cycle: Grinches or Goofs?

Does Amazon have any Public Relations people on staff? I mean... at all? Maybe some advisors of some sort that play the Jeff Goldblum role and say "Sure you can do that, but should you?"

If they do have such people, are they ever allowed to attend meetings? And if so, why don't they ever say "You know this is going to make us look like the Grinch that stole Christmas, right?"

Sometimes it seems like Amazon is a machine purpose-built for creating internet rage. They remotely deleted copies of George Orwell's Animal Farm and 1984, they delisted LGBT titles or recategorized them or... something, they got in a very public spat with MacMillan that made all of us wish they'd fight in private like civilised people, and now... now they're paying you not to shop with mom & pop.

Well... sort of.